Points model and threshold calculator (invented rules)

1. Score one lead

Roof ownership Monthly bill (USD) Address

Quote request, days ago (+30) Proposal view 1, days ago (+10) Proposal view 2, days ago (+10) Reply, days ago (+10)

Decay window (days) Hand-off total score Fit floor

2. Calibrate the threshold on past leads

Enter past leads and contracts by score band, and how many leads your team can work over the same period.

Capacity (leads over the whole history)

Score at or above	Leads	Contracts	Rate % (95% interval)	% of leads	% of contracts

All example numbers are invented, not market data. The points, the 60-day linear decay, the 20-point cap on proposal views, the 100-point total cap and the fit floor are this page's own illustrative rules, not any vendor's. Decay removes an event's points in a straight line over the decay window. The threshold chosen is the lowest one whose passed leads fit the capacity. Entries accept 12,500 or 0,15; a value such as 1.000 is ambiguous and is rejected, so write 1 or 1000. Leave an event blank if it did not happen.