7 Best Solar Lead Generation Companies for Installers

Solar lead generation companies sell installers leads or booked meetings with buyers. They include marketplaces, lead sellers, appointment programmes and agencies. SolarQuotes ranks first on this list, at 76.5/100, but sells only Australian leads.

Is this page for buying leads or building a pipeline?

This page is for installers who pay a marketplace, lead seller, appointment programme or agency for leads or booked meetings. These are services, so we score them only against each other. Tools you run to create your own leads are in our solar lead generation software guide. Handling leads once they arrive is covered in solar lead management software. All three sit in our CRM and lead management hub.

Two questions matter most. How do you pay: per lead, per appointment, by retainer (a fixed monthly fee) or per closed deal? And is the lead yours alone, or shared with rivals? Only SolarQuotes publishes per-lead prices.

Quick picks

✓ Verified on the company’s own pricing page. ◐ Published by the company outside its pricing page (help centre, store or press release). ? We could not read the company’s pricing page, so the figure is not confirmed. Prices checked October 2026.

Quote only means the company shows no public price. You ask it for a quote.

How the 7 tools scored

• Use-case fit 35%
• User reviews 20%
• Pricing 15%
• Ease of use 10%
• Support 10%
• Momentum 10%

Each bar shows the weighted score out of 100.

Sub-scores at a glance (0-10)

A 5.0 on reviews, ease, support or momentum is our neutral score. We use it when public evidence is thin. It is not a judgement.

Which lead companies serve US and Australian installers?

Lead companies are regional, and none here serves both countries.

• Australia (2): SolarQuotes (#1) and Solar Choice (#5). Both are quote-comparison sites that share each lead with two or three installers. If you install outside Australia, skip them. Our Australian solar software guide covers the tools side.
• United States (5): Abstrakt Marketing Group (#2), EnergySage (#3), SolarReviews (#4), Solar.com (#6) and the Enphase Appointments Program that took over SolarLeadFactory (#7). Abstrakt works only on commercial jobs. EnergySage also runs a pay-per-close C&I (commercial and industrial) marketplace. The other three are for home solar.

How did we rank the best solar lead generation companies?

How the score is weighted

• Use-case fit 35%
• User reviews 20%
• Pricing 15%
• Ease of use 10%
• Support 10%
• Momentum 10%

We looked at 10 lead generation companies from 22 to 24 October 2026, using company installer and terms pages, trade press and public reviews. We did not buy leads from any of them. We scored 9, ranked the top 7 and excluded 1 (Clean Energy Experts). We scored six criteria:

• Use-case fit (35%): How well it does this page’s job. We look for a clear, open way for installers to buy solar leads or appointments. Multi-trade marketplaces and closed or brand-tied programmes score lower.
• User reviews (20%): Ratings based on only a few reviews count for less. Fewer than 8 reviews gets a middle score.
• Pricing (15%): Published prices or fee terms score higher than prices you must ask for.
• Ease of use, support and momentum (10% each): Every company gets a middle score, as none had installer-side proof.

Read the review scores with care. Trustpilot ratings for the marketplaces mostly come from homeowners rating the quote process. They tell you little about lead quality for installers, so we flag where an installer review exists. Ties are listed A to Z. Read the full method: how we score.

1. SolarQuotes: best for Australian installers who want published per-lead prices

Best for: Solo to mid-sized Australian home and commercial installers who want to buy leads without a contract. Score: 76.5/100.

What it is: SolarQuotes is an Australian quote-comparison marketplace for solar, batteries and electrification. Origin Energy bought it in a deal announced in October 2024 and completed around December 2024. Origin said it would run on its own.

Why we picked it: It is the only company here that lists every lead price, so it scored highest on pricing. It also has the largest review base on Trustpilot here, at 11,319 reviews, though most come from homeowners.

Key features:

• Shared leads: each lead goes to up to three installers.
• Leads by email, SMS or a CRM API (a way for apps to share data). It takes about one day to set up.
• Rejections within 7 days, with no cap and no clawback.
• Public installer profile with reviews and rankings.
• Vetting: ABN/GST registration, licence, 12+ months trading, an SAA-accredited designer and a 5-year warranty.

Pricing: A fixed fee per lead, excluding GST (Australia’s sales tax). Home solar is AUD 60, batteries AUD 55, off-grid AUD 80, EV charger AUD 30 and heat pump hot water AUD 35. Solar repairs and upkeep cost AUD 36, and commercial solar AUD 185. Each extra product on a multi-item lead adds AUD 5 (not on repair or commercial leads). There is no contract, minimum spend, lock-in or exit fee. Checked October 2026 on the installer sign-up page.

Pros (from our research):

• You can reject bad leads within 7 days, with no cap, so you do not pay for duds. A February 2026 comparison by Why Solar, a rival lead seller, calls this installer-friendly.
• You know the price of every lead before you sign, and you can stop at any time with no contract.
• Leads can go straight into your CRM through the API, set up in about a day.

Cons (from our research):

• Every lead is shared with up to two rivals, so speed decides who wins it.
• Why Solar says installers are watching whether Origin Energy’s ownership changes lead quality or practices.
• You must follow up within 1 business day, and leads cover Australia only.

Reviews: Trustpilot 4.6/5 from 11,319 reviews, checked October 2026. These are almost all homeowner reviews and say little about lead quality. We found no independent installer forum threads.

solarquotes.com.au

2. Abstrakt Marketing Group: best for booked meetings with US commercial solar buyers

Best for: Mid-sized to large US commercial solar sellers and developers with long C&I sales cycles. Score: 66.8/100.

What it is: Abstrakt is an appointment-setting and inbound marketing agency based in St. Louis. Its solar programme books meetings with facility, finance and developer buyers by phone, email and LinkedIn. It covers commercial jobs only, not home solar.

Why we picked it: It gives US commercial installers a clear, open way to buy solar meetings, a full match for this page. No other US pick here is aimed at C&I sellers.

Key features:

• Outbound appointment setting for commercial solar.
• Lead checks and follow-up across long sales cycles.
• Exclusivity: Abstrakt says it works with one solar provider per market or target segment and does not share leads.
• A performance guarantee: it keeps working at no extra cost if agreed meeting targets are missed (company claim).
• Inbound marketing, CRM set-up and hiring support.

Pricing: Quote only, sold through a strategy call. It is a retainer-style agency deal, not a per-lead fee. Abstrakt publishes no prices on its solar page (checked October 2026). For context, Clutch lists Abstrakt’s sales team augmentation from USD 5,250 per month. That is a third-party figure, not a solar quote.

Pros (from reviews and our research):

• You get booked meetings with commercial buyers, not raw form leads to chase.
• Abstrakt says it works with one solar provider per market, so rivals should not get the same meetings.
• A roofing contractor on Clutch (August 2025) said cold-calling appointments "more than paid for itself".

Cons (from Trustpilot client reviews):

• A September 2026 one-star review says ready-to-sign meetings were promised and never came.
• A June 2026 review reports missed service levels, no-shows counted towards targets, and little return on the spend.
• Another client says promised in-person meetings never happened after spending thousands.

Reviews: Trustpilot 4.1/5 (52 reviews) and G2 5.0/5 (1 review), checked October 2026. Most reviewers are non-solar B2B firms, so these ratings say little about solar meetings.

abstraktmg.com

3. EnergySage: best for US installers who can compete on side-by-side quotes

Best for: Small to large US installers with staff to respond fast and price keenly. It also suits C&I installers who want pay-per-close terms. Score: 66.0/100.

What it is: EnergySage, based in Boston, runs a US solar and storage marketplace. Pre-screened installers, from small firms to large ones, get shopper requests and send quotes. Shoppers see them side by side with rival quotes.

Why we picked it: It gives US installers an open way to reach shoppers who are already asking for quotes. It has routes for both home and C&I jobs, and it ties with SolarReviews on score.

Key features:

• Shared leads: shoppers compare several installers’ quotes. A June 2026 third-party report also calls the leads shared. EnergySage does not say how many installers see each shopper.
• Vetting: 2+ years of PV experience, licensed and insured.
• Leads are handed out by quality (reviews, how fast you respond).
• Partner Success Manager and sales training.
• Dashboard tools for quoting and follow-up, plus market data.

Pricing: Home solar installers pay "a small fee to join" after vetting. No amount is stated, and nothing says whether more fees apply per lead or per sale. The C&I marketplace is pay-per-close with "no upfront lead fees". A Partner Success Manager sets the price. Checked October 2026 on EnergySage.

Pros (from a 2017 installer interview and our research):

• Shoppers are already asking for quotes, so no cold-calling.
• Customers pick the installer, which gives smaller firms a fair shot.
• C&I leads are pay-per-close, so you pay nothing up front.

Cons (from the same interview and our research):

• Side-by-side quotes force price competition.
• It needs staff and steady effort to win jobs.
• You cannot see the home solar join fee before you apply.

Reviews: Trustpilot 2.7/5 (5 reviews, all consumer) and G2 5.0/5 (1 review from 2019), checked October 2026. Neither reflects installer experience, and we found no recent installer threads.

energysage.com

4. SolarReviews: best for bidding on exclusive or shared leads by service area

Best for: US home solar installers who want to control lead exclusivity and daily spend themselves. Score: 66.0/100.

What it is: SolarReviews is a US installer review directory. It sells leads that consumers ask for through a self-serve control panel where you bid. It also runs an outside sales programme. In that programme, its agents sell under an eligible installer’s brand.

Why we picked it: It is the only US seller here that lets you choose how many rivals see each lead. Its terms on returns and credits are public, even though its prices are not.

Key features:

• You choose exclusivity: leads are sold exclusive, duo, trio or quad. Exclusive costs most.
• SolarReviews says a lead is never sold to more companies than the consumer asked for, and that the 2022 average was 2.2 buyers per lead.
• Self-serve bids and daily budget, with a pause at any time.
• Rejections only for wrong phone numbers or fake details. Your rejection rate affects queue priority.
• Installer profile with homeowner reviews.

Pricing: Per lead, by bid. Prices vary by service area and lead type. Minimum bids show only inside the control panel. Credits are non-refundable, and there is no contract. Unverified and email-only lead types cost less. One installer on Trustpilot (January 2025) reported paying USD 165 or more per lead. Checked October 2026 on the company registration page.

Pros (from the one installer review we found and our research):

• One installer found the leads decent quality and good for the business (Trustpilot, January 2025).
• You set exclusivity, bids and daily budget, so you can test what pays in each area.
• With no contract, you can pause or stop when leads dry up.

Cons (from that review and SolarReviews’ terms):

• That installer paid USD 165+ per lead and says each was shared with 3-4 companies. That is well above the 2.2 buyers per lead SolarReviews reports, so ask how many buyers each lead type goes to.
• Some leads could not convert (no roof space, heavy shading).
• You cannot return a lead because the homeowner lost interest or a rival reached them first.

Reviews: Trustpilot 4.0/5 from 180 reviews, checked October 2026. Most are homeowners rating the review site, not installers rating leads.

solarreviews.com

5. Solar Choice: best as a second Australian lead source

Best for: Small and mid-sized Australian installers adding volume alongside SolarQuotes. Score: 61.4/100.

What it is: Solar Choice is an Australian quote-comparison broker. It matches homeowners and businesses with two or three installers from its network. A 2018 company release put that network at 100+ installers. It is Australia-only.

Why we picked it: It is one of only two open lead sources for Australian installers on this page. Its 4.8/5 Trustpilot rating is the highest here, so homeowners trust the brand.

We could not open Solar Choice’s website in October 2026. Its installer terms below come from a February 2026 comparison by Why Solar, a rival lead seller, and are not confirmed by Solar Choice.

Key features:

• Shared leads, sent to 2-3 installers.
• Free CRM portal.
• No sign-up fee or lock-in contract.
• Lead returns handled case by case.
• Residential and commercial quote requests.

Pricing: Per lead, but the fee is not published. Quote only, checked October 2026.

Pros (from our research, based on Why Solar’s report):

• Why Solar reports no sign-up fee or lock-in, so trying it costs little.
• A free CRM portal is reported, which helps if you have no CRM yet.
• It takes commercial as well as home quote requests, so it can add C&I volume.

Cons (from our research):

• Leads go to 2-3 installers, so you race rivals to each one.
• Returns are only case by case.
• The per-lead fee is not published.

Reviews: Trustpilot 4.8/5 from 148 reviews, checked October 2026. These are consumer reviews, including one that said the process felt like data harvesting. They show homeowners trust the brand, not how good the leads are.

solarchoice.net.au

6. Solar.com: best for single-installer introductions in the US

Best for: US home solar installers who prefer one introduced buyer over a shared lead. Score: 54.3/100.

What it is: Solar.com is run by Electrum (formerly Pick My Solar). It shows homeowners a modelled price. Then it introduces each serious buyer to a single vetted partner installer. Installer applications go through Electrum.

Why we picked it: It tackles the biggest complaint about bought leads, sharing, by sending each buyer to one installer. Its partner vetting also screens out weak rivals.

Key features:

• One installer per buyer. Solar.com says leads are not resold to several companies.
• Vetting: state licences, checked insurance and reviews that can be checked.
• Homeowners see a modelled price before the match.
• Prepaid TPO (third-party ownership) offered in AZ, CA, CO, FL, HI, ID, MA, NJ, NY, TX, UT and WA.

Pricing: Not published. The partnerships team follows up after you apply on the installer page (checked October 2026). In 2017, Solar Power World reported that Pick My Solar, the firm before it, charged installers "success fees". We could not confirm the current model.

Pros (from our research):

• Solar.com says each buyer goes to one installer, so you are not racing rivals.
• Buyers have already seen a modelled price, so price shock is less likely.
• Being a vetted partner can help your firm look credible to the buyer.

Cons (from our research):

• You cannot see the fee model before you apply.
• It does not list which states it covers.
• No installer reviews to judge lead quality.

Reviews: No user reviews found as of October 2026, from installers or anyone else.

solar.com

7. SolarLeadFactory (now the Enphase Appointments Program): best for Enphase installers wanting booked appointments

Best for: Small to mid-sized US home solar installers who already sell Enphase kit. Score: 54.3/100.

What it is: Enphase Energy bought Austin-based SolarLeadFactory in March 2022. We found no standalone SolarLeadFactory sign-up in 2026, so we cannot confirm the brand still sells on its own. The offer now runs as the Enphase Appointments Program. Enphase staff pre-brief homeowners and book them onto your calendar.

Why we picked it: For Enphase installers, it is the only option here that delivers booked home visits instead of leads. It ties with Solar.com on score.

Key features:

• Pre-briefed homeowner visits booked onto your calendar.
• Exclusive appointments, per the Enphase page. It does not explain how exclusivity works.
• You must present and sell Enphase equipment.
• Who can join depends on your Enphase Installer Network tier (Platinum, Gold, Silver or non-EIN).

Pricing: No per-appointment price is published. The programme sign-up page (checked October 2026) asks for a quarterly budget band: under USD 10,000, USD 10,000-50,000 or over USD 50,000.

Pros (from our research):

• Appointments arrive pre-briefed and booked, so your reps skip first-contact calls.
• Enphase says appointments are exclusive, so you should not be racing rivals to the door.
• You set a quarterly budget up front, which caps your spend.

Cons (from our research):

• You must sell Enphase equipment at every appointment.
• No per-appointment price published, so cost per sale is hard to predict.
• Who can join depends on your Enphase Installer Network tier.

Reviews: No user reviews found as of October 2026. The only feedback is one installer testimonial on Enphase’s own page.

start.enphase.com/appointments-program-signup

How does each company charge for leads?

Also considered

• Angi Leads (formerly HomeAdvisor Pro, US): scored 44.3/100. It charges per lead as soon as the lead is sent, and shares leads with several pros. It misses the top 7 because solar is a minor category on a multi-trade site. Its Trustpilot rating is also low (2.1/5 from 7,008 reviews, checked October 2026). Hook Agency (January 2026) reports roughly USD 15-85+ per lead across trades and a one-year contract. Contractors report paying for leads that never book (EcoHome, February 2024).
• Modernize (QuinStreet) (US): scored 44.3/100. It charges per lead, call or appointment, and shares leads by default. It misses the top 7 because solar is one trade among many and prices are unpublished. Its Trustpilot rating is also low (2.4/5 from 1,201 reviews, checked October 2026). SuperDupr, a company with a commercial interest, put solar leads at roughly USD 40-80 in September and October 2026 and reports disputes over lead quality.
• Clean Energy Experts: Excluded. Sunrun has owned it since 2015, and we found no way for other installers to buy its leads.
• Bark and zolar / Sollit: Bark does not list solar, and zolar / Sollit is a German consumer marketplace.
• Lead generation software (canvassing apps, website estimators): software, not services, so ranked on our lead generation software page.

How do you choose a solar lead generation company?

• Installing in Australia? Start with SolarQuotes, then add Solar Choice for volume.
• Selling commercial solar in the US and want booked meetings, not form leads? Talk to Abstrakt. Agree in writing how no-shows count towards targets.
• Want to control exclusivity and daily spend in the US? Use SolarReviews, and test exclusive against shared leads in one area.
• If you can reply fast and compete on price, apply to EnergySage. For C&I, pay-per-close caps your upfront risk.
• For one introduced buyer rather than a shared lead, apply to Solar.com. Ask for its fee model first.
• Whoever you pick, track cost per sale, not cost per lead. Route every lead into your solar CRM within minutes.

Want the wider field? Browse every verified tool in our CRM and lead management category.

Solar lead generation companies FAQs

Sources

All checked 22 to 24 October 2026.

• SolarQuotes: join our network, installer support article, Trustpilot, RenewEconomy on the Origin acquisition, Why Solar comparison (February 2026)
• Abstrakt Marketing Group: solar lead generation page, Trustpilot, G2, Clutch review
• EnergySage: installers, how we are unique, commercial leads, lead allocation, Trustpilot, G2, BayWa r.e. interview (2017)
• SolarReviews: company registration, Trustpilot
• Solar Choice: pv magazine Australia release, Trustpilot, Why Solar comparison (above)
• Solar.com: installers page
• SolarLeadFactory / Enphase: Appointments Program sign-up, Enphase acquisition release
• Angi Leads: how leads work, lead credits, Trustpilot, Hook Agency, EcoHome
• Modernize: Solar Power World (2018), Solar Builder, Leap partner page, SuperDupr, Trustpilot
• Clean Energy Experts: acquisition record, Sunrun filing

Last updated 28 October 2026. Next scheduled review: 23 January 2027.